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Lead Generation
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Conversion Optimisation
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Targeted Marketing
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Engaging Content

The Fleet Specialists

We provide lead generation to some of the biggest vehicle tracking companies, fuel card providers and fleet insurance brokers in the UK.

Our strategy harnesses over 30 diverse marketing channels, seamlessly integrating online media and more traditional methods.

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Why choose the Fleet Marketing Group

Performance Marketing

All leads are qualified by a team member to ensure interest and suitability for the product.

All calls are recorded to maintain consistently high standards.

Guaranteed Opportunities

All leads are guaranteed, if a lead does not represent a genuine sales opportunity, or fit your specified criteria, simply return the lead for a full refund.

Pay As Go Lead Generation

No subscription fees, just pay for the leads we generate for you.

No contract or tie in, you can pause and resume lead generation with us at anytime.

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Vehicle Tracking

We have over 15 years of experience generating leads for vehicle tracking companies and have worked with some of the industry's biggest names.

We generate over 750 telematics leads per month, with an average monthly conversion ratio of 21%.

We achieve this by using multiple marketing channels and an experienced and knowledgeable team of fleet consultants who qualify each and every lead we deliver to our clients.

To ensure we connect potential clients with a telematics provider that can meet their needs and improve their fleet operations, we conduct a thorough fact-finding process to understand the issues they are facing and identify how telematics can help them.

All calls are recorded, and our leads are guaranteed. If you ever experience a problem with a lead, simply submit it for a refund via our online portal.

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Fleet and HGV Insurance

We talk to hundreds of fleet operators daily and have collected a database of over 23,149 renewal dates from businesses that have expressed interest in reviewing their fleet insurance when it comes time to renew.

This data includes email addresses, phone numbers, contact names, fleet sizes, vehicle types, and fleet insurance renewal dates. It can be segmented by any of these metrics to be used for renewal date focused telemarketing and/or email campaigns.

You can choose to filter the leads we send to you based on any of the following criteria:

  • Industry sectors
  • Fleet size; minimum and maximum
  • Length of time they have been trading
  • Company types; ltd company, sole traders etc
  • Minimum age of the drivers
  • Geographical areas to include or not include
  • Fleet rated or not fleet rated
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Fuel Cards

On average, we generate 400 exclusive fuel card leads per month, meaning these leads are exclusively delivered to you and not shared with anyone else.

Our clients have reported a 50% - 70% conversion rate on the leads we deliver. Each lead we generate is qualified by a member of our team.

You have the option to filter the leads we generate by:

  • Minimum monthly fuel spend
  • Minimum trading period
  • Minimum Experian score for prospects
  • The fuel card they currently use
  • Industry sector
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